GT Era

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    XVI. Der ästhetische Wert eines Kunstwerks ist abhängig vom Grade der Bestimmtheit der ästhetischen Akzente.
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    The stronger the aesthetic experience the more completely will the objective, natural appearance of the object of the experience be annihilated.
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    The phenomena of nature or of pictorial form become transposed to a new plane where the relationships of the elements begin to break away from objectivity and establish a new kind of order.
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    This meant evolving goods specifically designed for mass-production. Our object was to eliminate every drawback of the machine without sacrificing any one of its real advantages.
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    They became, for instance, the stimulus for a new typography; they affected photography, advertising, the motion picture, the theater, and have had many repercussions on our whole life today.
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    Our modern system of production is imposed labor, a senseless pursuit, and, in its social aspects, without plan; its motive is to squeeze out profits to the limit. This in most cases is a reversal of its original purpose.
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    Applicants were selected on the basis of their probable aptitudes, which were judged by the specimens of their work they were required to submit.
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    In 1966, Breuer completed the Whitney Museum of American Art at 945 Madison Avenue on Manhattan’s Upper East Side.
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    MARCEL BREUER (Ungarn), Dessau, Anhalt — Modell zu eine m Etagenhaus für Kleinwohnungen (1924)
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    Recognized for his invention of bicycle-handlebar-inspired tubular steel furniture, Breuer lived off his design fees at a time in the late 1920s and early 1930s when the architectural commissions he was looking for were few and far between.
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    Even I was gripped by a kind of timidity bordering on fear when it came to leaving “the world of will and idea”, in which I had lived and worked and in the reality of which I had believed.
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    One proceeds by way of the uniformly compressed circle, of which the oval is a result, to free basic planes. These are, to be sure, without angles but, just as is possible in the case of angular forms,
  • Display Black
    The repetition of standardized parts, and the use of identical materials in different buildings, will have the same sort of coordinating and sobering effect on the aspect of our towns as uniformity of type in modern attire has in social life.
  • Display Black Oblique
    The prime essential for fruitful collaboration on the part of our pupils was a complete understanding of the aims that have inspired the New Architecture.
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Typeface information

GT Era reimagines the warmth and idiosyncrasies of early grotesk typefaces for our own era. These pre-modernist tools were being pushed to their extremes in the radical designs of the modernist movements—like Bauhaus and De Stijl—of the period. The typeface shuns neutrality and embraces friction, championing recognition over uniformity and flavor over conformity.

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Typeface features

OpenType features enable smart typography. You can use these features in most Desktop applications, on the web, and in your mobile apps. Each typeface contains different features. Below are the most important features included in GT Era’s fonts:

  • SS01
  • Alternate g
Painting
Typeface Minisite
  • Visit the GT Era minisite to discover more about the typeface family’s history and design concept.