GT Era

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    Throughout his career, he became proficient and innovative in the fields of photography, typography, sculpture, painting, printmaking, film-making, and industrial design.
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    The phenomena of nature or of pictorial form become transposed to a new plane where the relationships of the elements begin to break away from objectivity and establish a new kind of order.
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    ERNST MAY, Mitarbeiter KAUFMANN, Frankfurt am Main, Siedlung Praunheim bei Frankfurt am Main (1926)
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    So much for technique! But what about beauty? The New Architecture throws open its walls like curtains to admit a plenitude of fresh air.
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    Throughout his career, he became proficient and innovative in the fields of photography, typography, sculpture, painting, printmaking, film-making, and industrial design.
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    In 1966, Breuer completed the Whitney Museum of American Art at 945 Madison Avenue on Manhattan’s Upper East Side.
  • Display Medium
    Not the single piece of work, nor the highest individual attainment must be emphasized, but instead the creation of the commonly usable type, development toward “standards”.
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    To sum up: the foundation of a flourishing modern school of architecture depends on the successful solution of a series of closely connected problems.
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    Each of the various people looking at the cow sees her in a way which is related to his occupation and his talents. The butcher sees the cow primarily as so many pounds of meat, so many pounds of fat, and so many pounds of bones.
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    Our modern system of production is imposed labor, a senseless pursuit, and, in its social aspects, without plan; its motive is to squeeze out profits to the limit. This in most cases is a reversal of its original purpose.
  • Display Heavy
    Bei der Betrachtung der Abbildungen dieses Buches vergegenwärtige man sich: Die knappe Ausnutzung von Zeit, Raum, Stoff und Geld in Industrie und Wirtschaft bestimmt entscheiden die Faktoren der Gesichtsbildung für alle modernen Bauorganismen.
  • Display Heavy Oblique
    Not the single piece of work, nor the highest individual attainment must be emphasized, but instead the creation of the commonly usable type, development toward “standards”.
  • Display Black
    The stronger the aesthetic experience the more completely will the objective, natural appearance of the object of the experience be annihilated.
  • Display Black Oblique
    The prime essential for fruitful collaboration on the part of our pupils was a complete understanding of the aims that have inspired the New Architecture.
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Typeface information

GT Era reimagines the warmth and idiosyncrasies of early grotesk typefaces for our own era. These pre-modernist tools were being pushed to their extremes in the radical designs of the modernist movements—like Bauhaus and De Stijl—of the period. The typeface shuns neutrality and embraces friction, championing recognition over uniformity and flavor over conformity.

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Typeface features

OpenType features enable smart typography. You can use these features in most Desktop applications, on the web, and in your mobile apps. Each typeface contains different features. Below are the most important features included in GT Era’s fonts:

  • SS01
  • Alternate g
Painting
Typeface Minisite
  • Visit the GT Era minisite to discover more about the typeface family’s history and design concept.